Case study — Game UI / Broadcast
VSE Racing UI for the betting floor
A broadcast-grade interface for virtual motorsport betting — odds, live race states and results designed to read instantly from across a betting-shop floor.
Readable from six metres, in three seconds
Virtual race cycles are short, and the screens hang above a busy shop floor. Punters need to find their runner, their odds and the next race window at a glance — on a display they can't touch, from across the room.
The existing UI had grown dense and inconsistent. The job: modernise the visual language without losing a single piece of information the punter relies on.
Hierarchy built around the punter
Every screen was rebuilt from the punter's questions outward: who's running, what does it pay, when is the next event. Odds pills carry consistent colour-coding across the entire journey, winners are unmistakable, and a persistent next-event rail keeps the betting window in view at all times.
A modern condensed typeface keeps dense tables legible at distance, and the full journey — preamble, in-race and results — shares one coherent visual system.
Faster bets between races
Clear odds hierarchy and a persistent next-event rail mean punters decide and bet inside the short window between races.
Legible across the shop
Type scale, contrast and colour-coding tuned for TV screens viewed at distance — no squinting, no missed numbers.
One system, every state
Preamble, in-race and results share components and rules, so the product feels coherent and future screens are cheap to add.
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