Case study · Broadcast UI / Retail display
VSE Football a broadcast that sells the next bet
A revamp of Kiron's virtual football display for betting shops. There is nothing to tap: the screen runs a continuous loop of markets, match and results, and has to be readable from across a room.
More markets, less noise
A shop display competes with every other screen on the wall. Customers glance at it, decide whether a price interests them and walk to the counter. The existing football channel needed to show a wider set of markets without becoming a wall of numbers.
Because the screen runs unattended, the design is as much about time as layout: what appears, in what order, and for how long.
One canvas, a rhythm of scenes
The betting window is anchored by the two teams and a countdown that never moves. Market panels rotate beneath them in sets, so a customer sees every market within the window while each individual panel stays large enough to read. A side rail advertises the next event and a ticker carries recent results and the jackpot.
When betting closes the interface gets out of the way. The match takes the full screen with a compact scoreboard, goals are called with a lower-third, and the results scene settles every market in a single table.
Six scenes in a two-minute loop
A retail display has no taps, so the journey is what a customer sees while standing in the shop. Each scene is captured from the working prototype on the display canvas and scaled to a handheld in landscape.
-
Step 01
Choose a channel
An operator view lists the available games, football and horse racing, each with a live tag and a key number for quick selection, above the running jackpot.
-
Step 02
Bets open
Teams, countdown and the first set of markets: over/under lines and correct score. The next event's prices sit in the right-hand rail throughout.
-
Step 03
Markets rotate
Panels cycle through result, half-time/full-time, double chance, first scorer and more. The countdown changes colour as the window closes.
-
Step 04
Kick-off
Markets clear and the match fills the canvas. A slim scoreboard holds teams, score and the match clock in one corner.
-
Step 05
Goal
A lower-third names the scorer's team, the minute and the new score, then leaves. The picture stays the star.
-
Step 06
Full time and results
The final score sits between the kits and every market is settled in one table with its winning selection and odds, before the next betting window opens.
Readable from the counter
Large prices, fixed anchors and rotating panels mean more markets on air without shrinking any of them.
Designed in time, not just space
The loop gives every market its moment inside the betting window, then hands the screen to the match.
One canvas for every screen
The layout is a fixed landscape broadcast canvas that scales as a whole, so it holds together from a shop wall down to a handheld. It is deliberately not reflowed into a portrait phone layout.
Next project