Case study · Motion / Compliance film
Cyber Security don't be patient zero
A cyber-security awareness film for Scotiabank employees, told as an editorial short rather than a slide deck. It follows Carlos, a tech-savvy employee whose single unreported phishing email becomes the breach that makes headlines.
The training everyone tunes out
Cyber-security is the compliance topic employees think they already understand, so the annual reminder washes over them. For a bank the complacency is expensive: one careless click can expose thousands of customer accounts and land the story in the local news.
The film had to cut through that "this doesn't apply to me" reflex and make a room full of confident, capable people pause before their next suspicious email.
Put a face on the threat
Instead of a checklist, the film follows Carlos: tech-savvy, the person friends call for computer help, exactly the sort of employee who assumes hackers happen to other people. We watch one small decision (a suspicious email he never reports) quietly snowball into a company-wide breach.
Editorial pacing, typographic motion graphics and a restrained palette keep it feeling like a documentary short, not corporate e-learning. Every beat builds toward the line the whole piece hangs on: don't be patient zero.
A threat with a face
Carlos makes an abstract risk personal. Viewers see themselves in him, which is exactly why the warning lands.
Editorial, not corporate
Motion graphics and documentary pacing lift mandatory training into something people actually watch to the end.
One line that sticks
The whole story resolves on a single, repeatable idea: don't be patient zero. That's what employees carry back to their inbox.
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